China is the worldas largest power region, achieving economic growth rates that exceed those of most industrialized countries. In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: qOpportunities and Challenges in Chinaq, qStrategies for Market Entry and Business Successq and qPractical Insights from Chinaq. It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations.With the support of the Chinese government which wanted to accelerate its own automobile industry and after a test assembly, the ... The resulting cooperation with the First Automobile Works (FAW) then started in 1987 with a license agreement for the production of the Audi 100. ... with the granting of the business license in 1991, allowing it to start up its business activity with the production of the Jetta.
|Title||:||Business Success in China|
|Author||:||Markus B. Hofer, Bernhard Ebel|
|Publisher||:||Springer Science & Business Media - 2006-11-22|