Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the companion website for regularly updated news, links, and additional resources.With the Internet, you can target interactive media just as you target direct mail, and the incremental cost of Internet direct marketing is so low that you could improve the results of your lead-generation campaign at almost no risk. ... E-mail should not be broadcast to individuals who do not want it but rather targeted to prospects who demonstrate an interest ... After all, there are no materials or postage costs.
|Title||:||Business-to-business Internet Marketing|
|Author||:||Susan K. Jones|
|Publisher||:||Maximum Press - 2008-11-01|