A resource for industry professionals and consultants, this book on corporate strategy lays down the theories and models for revitalizing companies in the face of global recession. It discusses cutting-edge concepts, constructs, paradigms, theories, models, and cases of corporate strategic leadership for bringing about transformation and innovation in companies. It demonstrates that great companies are those that make the leap from 'good' results to 'great' results and sustain these for at least 15 years; it explores, reviews and analyzes great transformation strategies in this context. Each chapter in the book is appended with transformation exercises that further explicate the concepts.By contrast, Toyota faced it, and broke the market with Toyota Prius in 1998, that still dominates the world auto hybrid ... That is, decisions should not guide your design, ... shared visionathat should be the best advertisements and brilliant social media productions (Postman 2009). ... design elements, design standards, branded training, service design, graphics, slides, training modules, music video, anbsp;...
|Title||:||Business Transformation Strategies|
|Author||:||Oswald A J Mascarenhas|
|Publisher||:||SAGE Publications India - 2011-02-01|