Praise for Buzz qBuzz is astep-ahead marketinga at its very best. No other book comes close to combining such fresh insights with compelling case studies on this crucially important marketing topic. Itas pure dynamite.q aKevin Lane Keller E. B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth qAs the authors so enthusiastically show, every marketer wishing to create a hot product today must first create a powerful wave of buzz. And as they do so authoritatively demonstrate, that buzz must be authenticacultivated from the ground up via real experiences.q aB. Joseph Pine and James H. Gilmore coauthors, The experience economy qWhen Marian Salzman enters a room, she sucks out all the ennui, stagnation, and negative thinkingainstantly replacing it with excitement, joy, and just plain buzz. If Marianas spreading it, you need to catch it!q aSeth Godin Author, Purple Cow qHereas the buzz about this book: Itas smart, itas timely, and itas on target. If you want to apply the power of one of the oldest forms of marketing to some of the newest challenges in business, Buzz will show you how itas done. Spread the word: This is a honey of a book!q aAlan M. Webber Founding Editor, Fast Company magazine qAll marketing practitioners are increasingly aware of the need to go well beyond the obvious in terms of communicating and building brands. This book caters admirably to that need, both in terms of the superb sweep of existing knowledge it puts together, as well as the insightful examples that the authors have pulled in from their own experience. As we make the transition to the 21st century, this is a must-read for all serious marketers.q aAnish Gupta Director, Strategic Support Services, Reckitt BenckiserIf you want to apply the power of one of the oldest forms of marketing to some of the newest challenges in business, Buzz will show you how ita#39;s done. Spread the word: This is a honey of a book!
|Author||:||Marian Salzman, Ira Matathia, Ann O'Reilly|
|Publisher||:||John Wiley & Sons - 2003-04-25|