Marketers should be aware that there is a large amount of regulation and legislation and that ignorance of the law is not an excuse. However, many marketers feel very unsure how the various rules and regulations affect them. This handbook examines the key issues that affect marketers in marketing communications, including both traditional media such as advertisements and social media. Written by a marketer, rather than a lawyer, this handbook is designed to give practical guidance on all the necessary aspects. Legal language is very precise, and hence complicated; this handbook uses colloquial language for clarity. Each chapter includes clear summaries, examples and flow diagrams to help marketers understand how to comply.... are clearly explained to your customers.34 6.4 Telemarketing and fax marketing The Telephone Preference Service (TPS) is operated by the Direct Marketing Association and it allows ... 34 Source: http://www.ico.org.uk/ for_organisations/privacy_and_electronic_communications/the_guide/electroni c_mail 35 Source: Information Commissionera#39;s Office Privacy and Electronic Communications Guidance.
|Title||:||Cambridge Marketing Handbook: Law|
|Publisher||:||Kogan Page Publishers - 2013-07-03|