Helping students make sense of how and why campaigns are changing, this thoroughly updated second edition focuses on evaluating current trends and assesses how campaigns are making cutting-edge changesaon the presidential, congressional and, gubernatorial levels.Nothing much has changed, except for the technology. ... phone calls with potential voters, and direct mail appeals does not change the fundamentals of campaigning. Yet, technology in new political campaigns does make a difference . ... The Cost of New Political Campaigns Because of new technology and the cost of staff and campaign consultants, new political campaigns have gotten very expensive.
|Title||:||Campaigns on the Cutting Edge|
|Author||:||Richard J. Semiatin|
|Publisher||:||SAGE Publications - 2012-04-18|