Car Wars

Car Wars

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Ferdinand Porsche, widely revered as the inventor of the VW Beetle, stole the plans for the qpeople's carq from a Czech designer with Hitler's help. General Motors manufactured jet engines for Hitler's army, then got $33 million in tax exemptions from the U.S. government for damages sustained by Allied bombing of its German factories. Packed with these and other tales of greed and treachery, Car Wars is a must-read lesson in industrial strategy and a fascinating, behind-the-scenes history of the world's best-known automobiles.The Japanese adopted their familiar confident approach: aquot;The car in front of the BMW and Volvo is a Toyota Camry . ... for the charms of a small car over those of Christy Turlington; women were expected to accept unfavorable comparison with a two-door sedan. ... In the following year, 1994, many advertising campaigns reverted to the less sexy but more potent values of low cost and high fuel economy.

Title:Car Wars
Author:Jonathan Mantle
Publisher:Arcade Publishing - 1995


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