Carvel in Beijing

Carvel in Beijing

4.11 - 1251 ratings - Source

Third, Fang had to face frequent comments from customers that the ice cream, and, consequently, the ice cream mix, was too sweet. Fang knew that Chinese traditionally did not like very sweet desserts, and he feared that traditional American tastes might not appeal to the broad spectrum of Chinese ... In the end, the two decided on a cost plus strategy that considered the following costs: agt; mix cost 4C/oz.

Title:Carvel in Beijing
Author:Bill Bambara
Publisher: - 1996*


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