Case Studies

Case Studies

4.11 - 1251 ratings - Source

Cessna did not engage in dealer cooperative advertising, but assisted dealers by offering a selection of media aids, such as newspaper ad ... It not only contained complete product and service information, but also contained information on how best to make use of thea#39; manual. ... For two Kellogga#39;s box tops and $1 sent in to Kellogga#39;s, the child received a plastic model of a Cessna 150 and a battery- powered ... For 1965, the project involved determining nonflyersa#39; attitudes toward flying.

Title:Case Studies
Publisher: - 1969


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