Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions. The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine socio-cultural issues associated with responding to a variety of crises.Most important, the problems that led Consumer Reports to delist Toyota Camry as one of its top choice cars in 2007 began in 2000 when, ... The goal of the program was to trim costs by about 30 percent across the board for purchases of all of its car parts. ... As a March 11, 2010, article in Business Week aptly put it: As grave as the current troubles are, they are symptomatic of a larger problem at Toyota:anbsp;...
|Title||:||Case Studies in Crisis Communication|
|Author||:||Amiso M. George, Cornelius B. Pratt|
|Publisher||:||Routledge - 1997-08-13|