FORDa#39;S ESCAPE The surprise success of the Prius also caught Ford off guard. Having scrapped its 72 mpg Prodigy hybrid in 2001, Ford scrambled to be the first U.S. carmaker to launch a hybrid vehicle. ... To auto analyst Lindsay Brooke, Forda#39;s procurement problems were no surprise: aTherea#39;s a small universe of suppliersanbsp;...
|Title||:||Case Studies in Marketing Management|
|Author||:||S. Ramesh Kumar|
|Publisher||:||Pearson Education India -|