Case Studies in Marketing Management

Case Studies in Marketing Management

4.11 - 1251 ratings - Source

FORDa#39;S ESCAPE The surprise success of the Prius also caught Ford off guard. Having scrapped its 72 mpg Prodigy hybrid in 2001, Ford scrambled to be the first U.S. carmaker to launch a hybrid vehicle. ... To auto analyst Lindsay Brooke, Forda#39;s procurement problems were no surprise: a€œTherea#39;s a small universe of suppliersanbsp;...

Title:Case Studies in Marketing Management
Author:S. Ramesh Kumar
Publisher:Pearson Education India -


You Must CONTINUE and create a free account to access unlimited downloads & streaming