What fundamentally determines the profit potential of a business? What does a company do to protect its territory from another firm seeking to enter it? How is it able to forecast its future under shifting and uncertain conditions--or predict how its rivals will behave under those same conditions?Results by 1972 As with the previous success in black-and-white, color caused explosive growth at Polaroid. ... From the consumera#39;s point of view the SX-70 was indeed a different kind of Polaroid camera and film. ... The total cost of these additions to plant and equipment were estimated, by most observers in 1969, to be about $150 million, including the cost of research and engineering for the SX- 70 ... Some outside estimates have placed the actual figure at much more than that.
|Title||:||Cases in Competitive Strategy|
|Author||:||Michael E. Porter|
|Publisher||:||Simon and Schuster - 1983|