This comprehensive text approaches international management with a cultural emphasis and a functional organization.This is part of Forda#39;s regional sales and production strategy post-NAFTA, whereby North America is treated as one huge sales market. ... Marquis cars were manufactured, as well as two pickups classified as commercial vehicles, the F-150 and F-250. ... Exhibit 5 shows the sales composition by product type and market from 1988 to 1993. ... These adjustments dealt with the short-run problem of peso devaluation and the long-run problems associated with Forda#39;s regional and worldwideanbsp;...
|Title||:||Cases in international management|
|Author||:||Hills, Stephen M. Hills, G. Keong Leong|
|Publisher||:||West Pub Co - 1996-04|