Cases in international management

Cases in international management

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This comprehensive text approaches international management with a cultural emphasis and a functional organization.This is part of Forda#39;s regional sales and production strategy post-NAFTA, whereby North America is treated as one huge sales market. ... Marquis cars were manufactured, as well as two pickups classified as commercial vehicles, the F-150 and F-250. ... Exhibit 5 shows the sales composition by product type and market from 1988 to 1993. ... These adjustments dealt with the short-run problem of peso devaluation and the long-run problems associated with Forda#39;s regional and worldwideanbsp;...

Title:Cases in international management
Author:Hills, Stephen M. Hills, G. Keong Leong
Publisher:West Pub Co - 1996-04


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