Category Killers

Category Killers

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Retail is a dog-eat-dog worlda€”and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than category killers like Wal-Mart, Toys R Us, and Costco This book explores how they did it, what other companies can glean from their killer strategies, and whata€™s next in retaila€™s future.They buy a relatively few titles a€” two hundred compared with Barnes aamp; Noblea#39;s two hundred thousand a€” and keep them ... In 1995, the company launched Starbucks Ice Cream with the Dreyers Grand Ice Cream company; sold primarily ... Today, Starbucks bottled Frappuccino and Starbucks DoubleShot command almost 90 percent of the U.S. ready-to- drink Pricing: The Cost of aquot;Everyday Low Pricesaquot; 75.

Title:Category Killers
Author:Robert Spector
Publisher:Harvard Business Press - 2005-01-01


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