In this book, James Hamilton presents the first major theoretical and empirical examination of the market for television violence. Hamilton examines in detail the microstructure of incentives that operate at every level of television broadcasting, from programming and advertising to viewer behavior, so that remedies can be devised to reduce violent programming without restricting broadcasters' right to compete.The sample consists of all movies (2, 295) with complete listings in TV Guide and ratings information from Nielsen. ... average 1 .6 million children in this age group were watching one of these broadcast network films when it aired in prime time.
|Author||:||James T. Hamilton|
|Publisher||:||Princeton University Press - 2000|