For both marketing and customer service, layering the customer work on top of existing responsibilities should not be considered a no-brainer. There are ... You just have to be aware of this and plan for how to fill in the missing leadership skills. ... For example, in a complicated industry like insurance, the companies that are advancing do so because theya#39;ve demystified the mechanics of getting a quote.
|Title||:||Chief Customer Officer|
|Publisher||:||John Wiley & Sons - 2011-01-06|