CIM Coursebook 03/04 Marketing Fundamentals

CIM Coursebook 03/04 Marketing Fundamentals

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Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key conceptsAt the time, the 1920s, Forda#39;s major concern was with the problems of producing cars in sufficient volume and at a price the ... Interestingly, at the time, Forda#39;s focus on production rather than the colour preferences of his customers was right.

Title:CIM Coursebook 03/04 Marketing Fundamentals
Author:Frank Withey
Publisher:Routledge - 2013-05-13


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