CIM Coursebook 03/04 Marketing in Practice

CIM Coursebook 03/04 Marketing in Practice

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Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key conceptsAdvertising forms the biggest single source of expenditure of most marketing departments, but is not necessarily the best or only tool needed to solve a business problem or take advantage of an opportunity. ... 1 Communications Ford are better than Mercedes (if you can decode their advertising) Recent television advertising for the Ford Focus showed a car going along a country road in Scandinavia.

Title:CIM Coursebook 03/04 Marketing in Practice
Author:Mike Hyde
Publisher:Routledge - 2012-10-02


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