CIM Coursebook 07/08 Marketing in Practice

CIM Coursebook 07/08 Marketing in Practice

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students which can be accessed at any time.2006. CIM. case. study). This case study outlines the sales situation in the marketing of cars. Below is a brief outline of the marketing mix that would be appropriate for Ford in Europe. You should ... Within each car type there are many variants (e.g. petrol or diesel; manual gears or automatic transmission; range of colours for interior trim and exterior paintwork). Ford operates a ... Place = Convenience A local place to test-drive the vehicle and for servicing and repair later. This implies aanbsp;...

Title:CIM Coursebook 07/08 Marketing in Practice
Author:Tony Curtis
Publisher:Routledge - 2012-05-23


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