CIM Coursebook 07/08 Marketing Planning

CIM Coursebook 07/08 Marketing Planning

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Planning strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students which can be accessed at any time.Their products now have Lever Bros as a high profile endorsement on individual brands such as Persil and Surf. ... Volvo, Forda#39;s latest acquisition, has its own distinct brand values to appeal to a particular market segment and therefore willanbsp;...

Title:CIM Coursebook 07/08 Marketing Planning
Author:Karen Beamish, Ruth Ashford
Publisher:Routledge - 2012-06-14


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