A lavish wedding marries two of the most sacred tenets of American culture - romantic love and excessive consumption. This work offers a look at the historical, social and psychological strains that come together to make it the most important cultural ritual in contemporary consumer culture.In the early 1950s, Jerry Connor created the aquot;Bridegrooma#39;s Guideaquot; for the National Bridal Service, a aquot;man-to-man ... The first official male-oriented wedding guide, a British one published in 1974, was directed toward the best man, who not onlyanbsp;...
|Author||:||Cele Otnes, Elizabeth Hafkin Pleck|
|Publisher||:||Univ of California Press - 2003|