Climate Capitalism

Climate Capitalism

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Believe in climate change. Or dona€™t. It doesna€™t matter. But youa€™d better understand this: the best route to rebuilding our economy, our cities, and our job markets, as well as assuring national security, is doing precisely what you would do if you were scared to death about climate change. Whether youa€™re the head of a household or the CEO of a multinational corporation, embracing efficiency, innovation, renewables, carbon markets, and new technologies is the smartest decision you can make. Ita€™s the most profitable, too. And, oh yesa€”youa€™ll help save the planet. In Climate Capitalism, L. Hunter Lovins, coauthor of the bestselling Natural Capitalism, and the sustainability expert Boyd Cohen prove that the future of capitalism in a recession-riddled, carbon-constrained world will be built on innovations that cutting-edge leaders are bringing to the market today. These companies are creating jobs and driving innovation. Climate Capitalism delivers hundreds of indepth case studies of international corporations, small businesses, NGOs, and municipalities to prove that energy efficiency and renewable resources are already driving prosperity. While highlighting business opportunities across a range of sectorsa€”including energy, construction, transportation, and agriculture technologiesa€”Lovins and Cohen also show why the exa€“CIA director Jim Woolsey drives a solar-powered plugin hybrid vehicle. His bumper sticker says it all: a€œOsama bin Laden hates my car.a€ Corporate executives, entrepreneurs, environmentalists, and concerned citizens alike will find profitable ideas within these pages. In ten information-packed chapters, Climate Capitalism gives tangible examples of early adopters across the globe who see that the low-carbon economy leads to increased profits and economic growth. It offers a clear and concise road map to the new energy economy and a cooler planet.... 72, 232, 251 Aldo Leopold Legacy Center, 108 algae, as biofuel, 165a€“66, 167, 257 algae blooms, 179, 197a€“98 Allen, Will, 212a€“13, 216 ... Materials, 24, 238 Aptera Motors, 133 Aquamarine Power, 78 Aquascan, 266 Aquaspy, 261 Aramburu, Jason, 202 Arbenz, Markua, ... car and ride sharing, 144a€“46; commuting and, 124, 125a€“26, 173; congestion pricing and, 172; costs of ownership, 124; culture of, anbsp;...

Title:Climate Capitalism
Author:L. Hunter Lovins, Boyd Cohen
Publisher:Macmillan - 2011-04-12


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