Color Design Workbook

Color Design Workbook

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Since color is such a important part of graphic design, designers need the most up to date as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.In the United States, the most ubiquitous color formula specification system, especially for spot colors, is PANTONEAr, with colors referred to as PMS ... These guides also show what the colors look like on coated and uncoated paper stocks.

Title:Color Design Workbook
Publisher:Rockport Publishers - 2008-03-01


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