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In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors. Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.The J-cars a€” sold as the Chevrolet Cavalier, Pontiac J-2000 (later Sunbird), Oldsmobile Firenza, Buick Skyhawk, and Cadillac Cimarron a€” were ... GM scrambled to fix the power and price problems, and eventually the J -car sales picked up in the Reagan recovery. ... Running the huge Lordstown complex and preparing it for the launch of a redesigned J-car in fall 1994 was the biggest challenge Mikeanbsp;...

Author:Paul Ingrassia, Joseph B. White
Publisher:Simon and Schuster - 2013-05-14


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