Communicating Risks and Benefits

Communicating Risks and Benefits

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Provides practical ways to evaluate and improve communications for any decision involving risks and benefits. Topics include the communication of quantitative information and warnings, the roles of emotion and the news media, the effects of age and literacy, and tests of how well communications meet the organization's goals.An Evidence Based Usera#39;s Guide Baruch Fischhoff Noel T. Brewer, Julie S. Downs, Food and Drug Administration (U.S.), Health ... Testing could also be more systematic and uncover general underlying mechanisms to guide FDA in future risk communications ... Health Psychology, 24, S35-S40. ... McComas, K.A. (2006).

Title:Communicating Risks and Benefits
Author:Baruch Fischhoff
Publisher:Government Printing Office - 2012-03-08


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