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Communication Studies, provides the necessary guidance for every student preparing for CAPE examination. This is one of the first direct and structured compilation for the CAPE examination. Students have long experienced difficulty in understanding and formulating what is required of them. Communication Studies shows you how to: gather, evaluate and present information on current issuescreate a portfolio containing both oral and written workformulate what CAPE examination requires of themYou will also be given an in-depth insight into language, the relevant definitions, concepts and impacts on society today. This concise work possesses all that you need to thoroughly prepare for and pass CAPE. Breaking new ground in this field, Communication Studies, gives students a complete package for the syllabus including detailed explanations, sample of essays and a portfolio.For example an advertisement using logos will give you the evidence and statistics you need to fully understand what the product does. ... Ethos often involves statistics from reliable experts, such as nine out often dentists agree that Sensodyne is the better than any other brand ... appeals are often effective for the youth while rational appeals work well for products directed towards the older generation.

Author:Edlin D. Rochford
Publisher:iUniverse - 2011-09-21


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