Competing in a Service Economy

Competing in a Service Economy

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How to Create a Competitive Advantage Through Service Development and Innovation Matthew D. Johnson, Anders ... 144fig User originality scores, 142fig User value scores, 143fig V Value chain, 125 Value segmentation, 128figa€“129 Volvo, anbsp;...

Title:Competing in a Service Economy
Author:Matthew D. Johnson, Anders Gustafsson
Publisher:John Wiley & Sons - 2003-06-03


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