This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.The sales strategy is linked to higherlevel planning like the other substrategies of the marketing strategy. Thus the investment objective for any product group ( whether the objective is growth, hold/defend, or harvest) has a direct impact on the level of sales ... not only because they are not informed but because the financial incentive scheme has not been changed to take account of the change in policy.
|Title||:||Competitive Marketing (RLE Marketing)|
|Publisher||:||Routledge - 2014-09-15|