Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement... across multiple products multiple products Cons Cons Problems can cast negative halo over rest of firm Problems can ... Cherry Vanilla Danone Activia, Danone Vitalinea Toyota Camry, Toyota Corolla, Toyota Prius Kellogga#39;s Rice Krispies, anbsp;...
|Title||:||Competitive Success, How Branding Adds Value|
|Author||:||John Andrew Davis|
|Publisher||:||John Wiley & Sons - 2010-03-08|