Conducting a Successful Capital Campaign

Conducting a Successful Capital Campaign

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An authoritative, systematic guide to planning and managing a successful capital campaign in any type of nonprofit organization. Dove draws on his extensive experience as a fund raising manager and consultant to offer winning strategies and formulas for streamlining the fund raising process and maximizing results. He offers practical, how-to advice for handling all phases of capital campaigns?from conducting an initial market analysis and getting board members involved to soliciting donors and ensuring ongoing commitment of key people. He identifies the key principles of a capital campaign?small or large, regional or national, and shows how these principles can be applied in any type of nonprofit organization.A Comprehensive Fundraising Guide for Nonprofit Organizations Kent E. Dove ... goes without saying that every gift should be acknowledged when received; even the donor is expecting acknowledgment. If, in fact, the gift has a part in strengthening the institution, then the real opportunity to say aquot;thanksaquot; will come in six ... Most of our discussion about major gifts has centered on individual donor prospects.

Title:Conducting a Successful Capital Campaign
Author:Kent E. Dove
Publisher:Jossey-Bass - 1988-11-04


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