Conducting Market Research for International Business

Conducting Market Research for International Business

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This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.... more comfortable with circular thinking and do not expect a product to necessarily solve a particular problem for them. ... The marketer should seek to understand which are the dominant functions in each country and design marketing strategies accordingly (Arnould et al., 2002, p. ... a foreign-made product, or even choosing between two foreign-made brands, such as a Volkswagen Jetta or a Toyotaanbsp;...

Title:Conducting Market Research for International Business
Author:S. Tamer Cavusgil, John Riesenberger
Publisher:Business Expert Press - 2009-03-01


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