As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space. This exciting new collection brings together twelve original essays that critically engage with the socially-networked, multi-platform, and cloud-based world of today, examining the connected viewing phenomenon across television, film, video games, and social media. The result is a wide-ranging analysis of shifting business models, policy matters, technological infrastructure, new forms of user engagement, and other key trends affecting screen media in the digital era. Connected Viewing contextualizes the dramatic transformations taking place across both media industries and national contexts, and offers students and scholars alike a diverse set of methods and perspectives for studying this critical moment in media culture.Niki Strange, aMultiplatforming Public Service: The BBCa#39;s a#39;Bundled Project, a#39;a in Television as Digital Media, eds. ... Paul McDonald and Janet Wasko (Malden, MA: Blackwell, 2008), 13a42. ... Ted Hope elaborates on his perspective in a videotaped discussion with filmmaker Lance Weiler. ... panicked discussion of QUBEa#39;s potential, see the special report of the May 1978 Videocassette and CATV Newsletter on Warner Cablea#39;s Qube, http:// www.qube-tv.com/qube-tv/ QUBE-REPORT.pdf.
|Author||:||Jennifer Holt, Kevin Sanson|
|Publisher||:||Routledge - 2013-12-04|