Conquering the Chaos

Conquering the Chaos

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Providing an insider view on how to tackle the very unique challenges of the Indian market, the former India head of two U.S. multinational corporations proves that if you can make it in India, you can make it anywhere by revealing how to break into through successfully. 10, 000 first printing.I asked AmitJatia, the forty-year-old entrepreneur who manages the franchise in southern and western India. ... to convince McDonalda#39;s that to succeed in India, it would need an entirely different menu, low price points, and a highly localizedanbsp;...

Title:Conquering the Chaos
Author:Ravi Venkatesan
Publisher:Harvard Business Review Press - 2013-06-18


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