Conservative Revival

Conservative Revival

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Aimed at all those interested in politics and the changing political map from 2006 onwards, this title discusses why the Conservative Party's brand is damaged, how it can be fixed, and what political programme will get the Conservatives elected.2.2: Brand attributes Conservatives Labour Dog Mongrel Car Volvo estate Mondeo Shop MARKS aamp; SPENCER TESCO ... Labour by contrast appear to represent everyday Britain much more (mongrel, Tesco, terraced house and Ford Mondeo). ... Conservative brand failure in the 2005 election The problems encountered by the Conservative Party since the 1990s have largely ... 4i Repairing the damagedanbsp;...

Title:Conservative Revival
Author:Chris Philp, Bow Group
Publisher:Politico's Publishing - 2006-01-01


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