Consumer Behavior

Consumer Behavior

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CONSUMER BEHAVIOR combines a foundation in key concepts from psychology, sociology, and anthropology with a highly practical focus on real-world applications for todaya€™s business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in todaya€™s corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Exhibit 18.6 Identity Theft Some new product offerings are designed to prevent identity theft. concerned that growth in the ... magazines are called a€œimpulse items a€ and are placed right at the cash register so that consumers do not even have to search for ... Prevalence of Consumer Theft For U.S. retailers, shoplifting is pervasive and significant, with yearly merchandise ... crimes.31 Factors Affecting Consumer Theft Although you may think that consumer theft is driven by economic need, anbsp;...

Title:Consumer Behavior
Author:Wayne D. Hoyer, Deborah J. MacInnis
Publisher:Cengage Learning - 2008-12-23


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