Consumer Behavior in Action

Consumer Behavior in Action

4.11 - 1251 ratings - Source

Written in a down-to-earth, highly engaging, conversational style, Consumer Behavior in Action doesSome consumers now use their smartphones to locate stores, gather product and price information, and buy. ... Some permit checkout on the mobile site while others direct users back to the regular site in order to complete the transaction. ... including sending photos; Barnes aamp; Noblea#39;s app letting shoppers snap pictures of any book on its shelves and then ... Communication is often two-way via e-mail so you can have questions answered and better communicate your exact needs.

Title:Consumer Behavior in Action
Author:Geoffrey Paul Lantos
Publisher:Routledge - 2015-01-28


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