The Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style. It Examines The Importance Of Understanding Consumer Behaviour And Tools And Techniques Available For Doing So. The Book Highlights Consumers Motivation, Goals, Incentives And Uncertainties. It Studies Differences Between New And Repeat Buyers And Covers Market Segmentation, Evaluation Of Consumer Attitudes And Buyers Behaviour In The Marketplace. All Marketing Students, Executives And Managers Especially Those With Marketing Responsibilities Or Interest Will Find This Book Most Ideal And Useful.The Book Has Been Written As A Textbook Primarily For Students Pursuing B.B.A., M.B.A., D.B.M. And Marketing Courses. Marketing Executives, Managers And General Readers Can Also Appraise Themselves Of The Subject.Developing a Consumer Society A consumer society is one which a high level of economic development is reflected in a ... So marketers should avoid advertising that encourages dysfunctional behaviour, avoid consumer prone to compulsive behaviours and discharge retail theft. SOCIAL RESPONSIBILITY Ethics in marketing is important because many things that marketers do affect society at large.
|Author||:||C.L. Tyagi, Arun Kumar|
|Publisher||:||Atlantic Publishers & Dist - 2004-01-01|