Consumer-Led Food Product Development

Consumer-Led Food Product Development

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Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led for food products to be well received. Consumer-led food product development presents an up-to-date review of the latest scientific research and methods in this important area. Part one gives the reader a general introduction to factors affecting consumer food choice. Chapters explore issues such as sensory perception, culture, ethics, attitudes towards innovation and psychobiological mechanisms. Part two analyses methods to understand consumersa€™ food-related attitudes and how these methods can be effectively used, covering techniques such as means-end chains and the food-related lifestyle approach. The final part of the book addresses a wide variety of methods used for consumer-led product development. Opportunity identification, concept development, difference testing and preference trials are discussed, as well as the use of techniques such as just-about-right scales and partial least squares methods. Written by an array of international experts, Consumer-led food product development is an essential reference for product developers in the food industry. Introduces the factors affecting consumer food choice Explores issues such as sensory perception, culture and ethics Analyses methods to understand food related attitudesFrom the many varieties and brands available to you, SPECIFICALLY, what determines which PASTA SAUCE you buy? ... You love Energy Drinks, but sometimes the caffeine in them is just too much for your system, what do you do to them so you dona#39;t overload on caffeine. ... Brand Healthy ingredients Packaging/storage Preserved for longer freshness Price Size Taste None of the above Other I do notanbsp;...

Title:Consumer-Led Food Product Development
Author:H MacFie
Publisher:Elsevier - 2007-06-30


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