Consumer Psychology for Marketing

Consumer Psychology for Marketing

4.11 - 1251 ratings - Source

A treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. The book has an international approach which is reflected in language, examples and scope.Advertisers who make use of reference group influence must select which of these three types of reference group effects to ... Examples of the use of such appeals in marketing are the ads for personal care products in which consumers areanbsp;...

Title:Consumer Psychology for Marketing
Author:G. R. Foxall, Ronald Earl Goldsmith, Stephen Brown
Publisher:Cengage Learning EMEA - 1998


You Must CONTINUE and create a free account to access unlimited downloads & streaming