Dissects the unique and startling relation between mediation and consumption in Reality TV.... strategy (Turner and Tay 2009, 15), and so sponsorship can be extended onto an associated website or part thereof. ... Similarly, Toyota advertised its 4 Runner SUV on the RTV series bearing the unwieldy title of Global Extremes: Mt. Everest a4Runners of Adventure (OLN, 2003). ... In another instance, three big sponsors for the series The Restaurant (NBC, 2003a04) covered all production expenses.
|Publisher||:||Palgrave Macmillan - 2012-05-03|