Over the years, Boone a Kurtz's CONTEMPORARY MARKETING has proven to be the premier principles of marketing teaching and learning solution. With each groundbreaking new edition, this best seller grows only stronger, building on past milestones with exciting new innovations. The all-new CONTEMPORARY MARKETING 2009 UPDATE continues the Boone a Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting edge, CONTEMPORARY MARKETING remains . . . in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Nielsen still collects most of its information about local broadcasts with paper-and -pencil surveys given to randomly selected households, who are ... For 70 years they have been paying Nielsen Media Research to find out. Nielsen provides the only ratings of TV programsa#39; view- ership and market share of audience in the United States. ... But others argue that as many as half of all DVR users do watch commercials and that ads bear fruit even if viewed after the broadcast date by, anbsp;...
|Title||:||Contemporary Marketing 2009 Update|
|Author||:||Louis Boone, David Kurtz|
|Publisher||:||Cengage Learning - 2008-01-04|