Over the years, Boone and Kurtzas CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The updated 2011 edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.They make trial purchases to determine its usefulness. 5. Adoption/Rejection. If the trial ... To introduce Berry Berry, a new flavor in its iced-coffee line, Dunkina#39; Donuts hosted a massive iced- coffee giveaway promotion. Customers who visited aanbsp;...
|Title||:||Contemporary Marketing 2011|
|Author||:||Louis Boone, David Kurtz|
|Publisher||:||Cengage Learning - 2010-01-01|