Contemporary Marketing, Update 2015

Contemporary Marketing, Update 2015

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CONTEMPORARY MARKETING Update 2015 has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Make sure you dona#39;t require the respondent to navigate away questionnaires need to specifically reflect the electronic toa ... accessed November 20, 2012, http ://survey; Jennifer Okula, a€œA KISS Is Not Enough: How to Launch Mobile ... no more than 12 questions. viral and sold a million Orabrushes before a Walmart executive saw it and expressed interest. ... social networks, or the creation of brand advocates, perhaps tracked with click-through sales or promotional codes.

Title:Contemporary Marketing, Update 2015
Author:Louis Boone, David Kurtz
Publisher:Cengage Learning - 2014-01-01


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