Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.Dholakia, U. R. aamp; Bagozzi, P. (1999). Consumer behavior in digital environments. Working paper. Forunier, S. aamp; Dolan, R. J. (1997), aLaunching the BMW Z3 roadster, a Harvard Business School Case, Harvard Business Online. Retrieved Decanbsp;...
|Title||:||Contemporary Research in E-Branding|
|Publisher||:||IGI Global - 2008-11-30|