Contemporary Research in E-Branding

Contemporary Research in E-Branding

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Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.Dholakia, U. R. aamp; Bagozzi, P. (1999). Consumer behavior in digital environments. Working paper. Forunier, S. aamp; Dolan, R. J. (1997), a€œLaunching the BMW Z3 roadster, a€ Harvard Business School Case, Harvard Business Online. Retrieved Decanbsp;...

Title:Contemporary Research in E-Branding
Author:Bandyopadhyay, Subir
Publisher:IGI Global - 2008-11-30


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