Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing.quicker sales for both dealers and private owners, according to estimates by the Goldman Sachs Group, only aabout 30% of auto listings on eBay close with a winning bida (Wingfield aamp; Lundegaard, 2003). Chip Perry, president of AutoTrader, notes that ... cars listed just on eBay Motors (Fahey, 2003). Hundreds of choices for a given car model, such as Honda Accord, may be available at any given time.
|Title||:||Contemporary Research in E-marketing|
|Publisher||:||IGI Global - 2006|