Contemporary Sport Management, 5E

Contemporary Sport Management, 5E

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Contemporary Sport Management, Fifth, provides students with an overview of sport management by presenting extensive discussions of the foundational aspects of the profession and current topics from the field. The fifth edition continues to engage students with a full-color format and an integrated web study guide. The text also discusses the role of social media in revolutionizing the industry and the significance of sport as an international institution. Students will learn the relevance of legal, sociocultural, historical, political, and psychological concepts to the management of sport; the professional skills and attitudes of successful sport managers; and ways in which the globalization of sport continues to affect sport management professions.The controversy involving individual-sport athletes, however, paled in comparison to the debate over inequities in team ... national Olympic committees accused the Soviet players of being quasi-professionals who were paid by their government. Many observers believed that the idea of sending NBA all-stars instead of the best U.S. amateur collegians gained ... American women also won more total and gold medals (58 to 45, with 29 to 17 gold) than the U.S. men ( Longman, 2012).

Title:Contemporary Sport Management, 5E
Author:Pedersen, Paul M., Thibault, Lucie
Publisher:Human Kinetics - 2014-06-18


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