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Proven, step-by-step design and content solutions for converting Web site visitors into customers Now that accessibility, usability, and SEO are mainstream within Web design, the focus is on conversion optimization. For that, everyone can use a guide. Web Site Optimization from Scratch: Proven Tips to Improve Your Web Site Instantly is just that resource. Detailing simple solutions to todaya€™s most common Web design challenges, this book puts 50 possible improvements through a series of more than 100 real-world experiments, ultimately revealing which single solution is most likely to deliver the greatest overall conversion rates. Describes Web site design solutions that can be easily and immediately implemented with minimal cost or effort Provides real world statistics on how effective a possible solution might be at converting customers Details dozens of ways to increase a Web sitea€™s success rates in just minutes The fact of the matter is that even minimal changes to a Web site's design or its content can lead to major improvements in converting Web site visitors into customers. Web Site Optimization from Scratch shows you how.I will describe two approaches: link-building and what I call a€œultimate SEO. ... You can actually get a web page to start ranking (particularly in an uncompetitive sector) using a bit of manual link-building, but to get to the top of the results for evenanbsp;...

Author:Ben Hunt
Publisher:John Wiley & Sons - 2011-02-01


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