Corporate Global Citizenship

Corporate Global Citizenship

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Thoroughly researched, this book is a cutting-edge study of how the world's largest multi-national corporations--such as American Express, Merck a Company and General Electric--create and implement programs that positively influence the communities in which they operate. In addition, the authors offer a penetrating look at the future prospects for global corporate citizenship initiative.However, by learning from other franchisesa#39;s best practices with clear citizenship content, McDonalda#39;s has managed to make the smoothest entry yet of any fast- food franchise into the Indian market. McDonalda#39;s took an obvious ... price of the aquot; Maharajah Macaquot; and other food will be low, designed to aquot;be competitive to reach as large a section of the population as possibleaquot; (Agence France Presse, 10/18/ 96).

Title:Corporate Global Citizenship
Author:Noel M. Tichy, Andrew R. McGill, Lynda St. Clair
Publisher:Lexington Books - 1997-01-01


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