Corporate Reputation

Corporate Reputation

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According to Ernst a Young, the investment community believes that up to 50 per cent of a company's value is intangible a€“ based mostly on corporate reputation. This book contains academic content along with practical contributions, developed by those serving as consultants or working in organizations specialising in corporate reputation and its management or recovery. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.While their model focuses on the restoration of relationship at the individual level (e.g., person-to-person conflict), it still holds ... Similarly, Lewicki and Bunker ( 1996) present four steps for repairing trust: recognizing and acknowledging theanbsp;...

Title:Corporate Reputation
Author:Mr Graeme Martin, Professor Ronald J Burke, Professor Cary L Cooper CBE
Publisher:Gower Publishing, Ltd. - 2012-08-28


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