Corporate staying power

Corporate staying power

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could review and guide top management, and could create access for it to major publics such as the scientific community. . . . This, in turn, led to a long-run strategy for Merck which, within a decade, gave a company that had started far behind the old pros in its ... lots nationally a€” rather than simply in mere hundreds of $5 mail orders to sanitarium patients and the health-conscious in nearby regions.

Title:Corporate staying power
Author:James B. Hobbs
Publisher:Free Press - 1987


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